MAPSTED BLOG

An accurate trade show traffic count can be the difference between a vendor agreeing to spend their marketing dollars with you or at another event.

Have you ever searched for service on the internet and been instantly provided with three different options all within 10 minutes of your current location? This is due to geographic segmentation.  The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It’s like living…

Millennials form the core group of current travelers. Ranging from 23-38 years old, they have come of age and now form a powerful group of consumers and travelers. Since the world’s largest generation is now ready to spend money and travel, airports must be able to serve the millennial need.

Navigating around a large resort complex can be frustrating, especially for first-time guests. Mapsted’s next-generation indoor location-based services enable resorts to provide effortless navigation to all their amenities.

The market for indoor positioning system for warehouse and positioning systems is growing tremendously. Indoor navigation applications are becoming increasingly popular. Businesses are striving to keep their employees safe and their operations running smoothly. Indoor positioning systems can help warehouses run more efficiently, benefiting everyone involved: personnel, warehouse managers, and even customers. In this blog,…

College is a major life milestone for students. Those years aren’t only a crucial academic experience, but for many it’s the first time they’re away from home and navigating life on their own.

You don’t always have to go around in circles looking for wayfinding partner for your mapping needs. There are many to choose from, but how do you choose the best to work with? Speaking of indoor navigation, there are things to consider when choosing a wayfinding solution partner. But first, a few facts to show…

In recent years, health care providers have been developing more sophisticated big data analytics capabilities. There has been a shift from basic descriptive analytics toward the world of predictive analytics in healthcare.  Predictive analytics in healthcare may be new, but it actually represents a huge step towards the future for many organizations.  Instead of revisiting…

When working in multi-company buildings or sprawling campuses, it can be difficult for students, employees, and visitors to find their ways around. There may be a few signs, but it’s nearly impossible to navigate without asking for directions. Indeed, this is where indoor maps for enterprises can come in handy. Whatever the type of establishment,…

In-store product placement is crucial to the success of any retail store. With hundreds of different brands out there competing for attention and recognition, shelf space is at a premium.

Various indoor location tracking services been introduced to the world in the past year. These technologies create a lot of change in the way many important tasks are being carried out in various organizations. Location-based services play a huge part in changing the world. The digital era we live in is heavily influenced by various…

The world is moving forward fast as we reside in the digital transformation era. A maximum number of services are now easily accessible through our smartphones. This has made it easier for anyone to start their business and reach a large audience. An important aspect of marketing is location intelligence, this has played a very…

Innovations in indoor navigation and smart facility management technology are paving the way for new experiences in smart location marketing. According to the IDC, there will be more than 55.7 billion connected IoT devices worldwide by 2025. The market for indoor positioning and indoor navigation is estimated at $43.51 billion globally. In such a huge…

We know about the benefits indoor mapping has in universities, airports, museums, resorts, big-box retailers, and trade shows, but the future of indoor mapping stretches far beyond these six verticals. Indoor mapping is rapidly evolving. The need for this technology is increasing in more and more verticals every day.  Today, we will explore how indoor mapping…

Mapping has become one of the most essential requirements for many important services around the world. For any large organization with a huge area to manage, a dynamic map is one of the basic requirements. Over the years, mapping has developed digitally and is now able to provide a lot of other features to make…

Creating an immersive trade show display can set you apart from the crowd. A booth that is not interactive or appealing to the senses will remain unnoticed and is a missed opportunity. The solution? Planning ahead and brainstorming ideas with your team will help in designing and hitting your goals. Here’s How to Create a…

In the realm of indoor navigation systems and location technology, Bluetooth Low Energy (BLE) beacons have garnered immense popularity. Countless articles on the internet extol the virtues of BLE beacon technology, positioning it as the frontrunner in a rapidly advancing sector. According to a 2021 report published on Globe Newswire, the sales of beacons, which…

If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer. With the rise of superstores, size can and does overwhelm shoppers. Sure, asking for assistance helps, but…